About Us

Cat Seto is a San Francisco-based artist, author, shop-owner, and the founder / creative director of Ferme à Papier. She conceived of the Ferme collection when she visited Paris for the first time and was overtaken by the intimate architecture, chic Parisians donning plaid, and visits to bio-dynamic farms in the countryside.

Upon returning from the trip, she found herself obsessively drawing images, which would result in the Paris-meets-Brooklyn, eco-friendly Ferme collection. The stationery line debuted to much success at the National Stationery Show; has been featured by The New York TimesIn Style, Elle Décor, Vogue, Real Simple, Lonny, Design Sponge, and Refinery 29, among many others; and is now found in more than five hundred stores, museum shops, and bookstores in the U.S. and internationally (Complete retailer list available upon request.) Cat holds a BFA in painting and MFA in fiction/creative writing from the University of Michigan and was included in the first Best of American Voices anthology.

For all press inquiries, please contact info@fermeapapier.com. Product images and styled photos upon request.



Cat has collaborated and licensed with clients such as Anthropologie, Of a Kind, Gap, Land of Nod, Tiny Prints/Shutterfly and Minted. Her work has appeared at beloved retailers and museums such as Metropolitan Museum of Art, MOCA, SFMOMA, Anthropologie, Paper Source, and Paperchase. One of her personal joys is working on one of a kind customized portraits and commissions with personal clients. Her most recent publication is her book Impressions of Paris: An Artist's Sketchbook with Harper Design, an imprint of HarperCollins. She has also Cat collaborated with Chronicle Books on the Joie du Jour gift line and is the co-author with Meg Mateo Ilasco for the book Mom, Inc. about starting a creative business and being a mother. To inquire more about her illustration and custom work please contact: info@fermeapapier.com




The Boutique

Cat's design studio and boutique is located in the Russian Hill neighborhood of San Francisco. The shop invokes an indie, artisanal vibe. Aside from the Ferme stationery collection, you can find unique apparel and gifts from brands such as Naketano
, Wild and Wolf, and Ofina jewelry.