About Us

Cat Seto is a San Francisco-based artist, author and founder / creative director of Ferme à Papier. The collection was inspired when she visited Paris for the first time and was overtaken by the intimate architecture, chic Parisians donning plaid, and visits to bio-dynamic farms in the countryside.
Upon returning from the trip, she found herself obsessively drawing images, which would result in the Paris-meets-Brooklyn, eco-friendly Ferme collection. The stationery line has since been featured by The New York Times, Vogue,  In Style, Elle Décor, Real Simple, Lonny, Design Sponge, and Refinery 29; and is now found in more than five hundred stores, museum shops, and bookstores in the U.S. and internationally (Complete retailer list available upon request.) Her books include Impressions of Paris (published by Harpercollins) and Mom, Inc. (published by Chronicle Books). Her custom work includes collaborations with Anthropologie, Gap and Tiny Prints/Shutterfly and personal clients (to read more please visit here). Cat holds a BFA in painting and MFA in fiction/creative writing from the University of Michigan and was included in the first Best of American Voices anthology. Recipient of the 2018 Yi Dae Up fellowship in fiction from Jack Jones Literary Arts. Her fiction has also appeared in journals such as Glimmer Train, Triquarterly, Michigan Quarterly Review, and Nimrod. National YoungArts/White House Presidential Scholars Awardee for visual arts. To see more about Cat's custom and collaboration work please click here
For all press inquiries, please contact info@fermeapapier.comProduct images and styled photos upon request.


The Boutique

Cat's design studio and boutique is located in the Russian Hill neighborhood of San Francisco. The shop invokes an indie, artisanal vibe. Aside from the Ferme stationery collection, you can find unique apparel and gifts from brands such as Naketano and Ofina jewelry.  Visit here for info on location and hours.