On “Impressions of Paris”: An Interview with Cat Seto

Apr 10, 2018 

Real Simple Magazine

(Sept issue, 2018)

The Entertainment Report

(April 23, 2017) Wonderful praise from Alan Petrucelli of the Entertainment Report for Cat's book. Alan states, "Cat Seto takes readers on a stunning visual tour of France with Impressions of Paris."

The Jealous Curator Podcast

The Jealous Curator

(March 25, 2017) Cat talks with Danielle on her beloved podcast, The Jealous Curator, about her upcoming book, Impressions of Paris, plus other topics. 

The New York Times

(December 28, 2016) The New York Times features our White Carrara year-less planner as a stylish way to stay on task for the new year.

(December 2016) picks our green palms year-less planner as one of the 21 best calendars, planners, and agendas to keep you squarely on task in the new year

Fast Company

(December 2016) Fast Company Design features our white marble gift wrap on their list of "8 exquisite wrapping paper designs" 


(November 2016) BuzzFeed features Ferme À Papier on their list of "34 Awesome Cyber Monday Deals from Stores You've Never Head Of"

Marin Magazine

(August 2016) Marin magazine mentions the Ferme À Papier boutique as a go to on their highlights of the eclectic shops and bars on Polk street, San Francisco. 


(August 2016) Goop features both the "Triangle Mountain" weekly planner and the "Foil French Fern"year-less planner on their round up of awesome school supplies for kids and grown ups.


(June 2016) InStyle features the "Dapperest of Dads" father's day card and a guarantee to make dad laugh and feel special. 


(January 2016) Design*Sponge showcases the Moon Valentine's Day card as one of their 40 Valentine's Day cards to send to loved ones.

Martha Stewart Weddings

(January 2016) Martha Stewart Weddings suggests using the Ferme À Papier White Carrara Marble gift wrap as a table runner for an effortless, DIY wedding project.

Brit + Co.

(December 2015) Brit + Co. picks the Purple Floral Foil Rectangle Yearless Planner as one of their top planners to organize the 2016 year. 


(December 2015) Instyle calls out the white and black marble print gift wrap as an unexpected, on-trend way to make holiday gifts stand out under the tree. 


(December 2015) Vogue chose the White Carrara "Yearless" planner as one of the best, stylish agendas to organize the 2016 year. 


(December 2015) InStyle names the Ferme eco-desk calendar as one of their nine choices of desktop calendars that are actually chic.


(November 2015) Bespoke illustrations by Cat Seto are featured as one of the best custom gift ideas.

Oh So Beautiful Paper

(September 2015) A behind the scenes stationery post about Cat Seto and her day to day in the studio.


(September 2015) The 7x7 San Francisco neighborhood guide names Ferme À Papier as a must go to destination in Russian Hill.


(August 2015)  researched the most beautiful, elegant stationery and supplies and named the purple floral yearless planner as one of the top, romantic picks.


(May 2015) A personal feature from Design*Sponge on Ferme À Papier at the National Stationery Show. See highlights of the new collection and the booth. 


(May 2015) A lovely review of the new Golden Rectangle Collection from the 2015 National Stationery Show. Design*Sponge names Ferme À Papier's collection as one of the best gold foils in show.


(February 2015) Refinery29 features the Ferme À Papier palm triangle notepad as one of their 30 fresh items under $30.

Chronicle Books Blog

(February 4, 2015) Chronicle visits the Ferme À Papier boutique to get a behind the scenes look at the shop.


Kelly Purkey

(January 2015) Kelly adds Ferme À Papier to her "Five on Friday" as one of her new favorite stationary lines. 

A Cup Of Jo

(January 2015) Hats Off to the Birthday Girl card made the round-up of birthday favorites on the A Cup of Jo blog.

The Zoe Report

(January 2015) The Ferme À Papier desk calendar was chosen as one of the cutest calendars to keep track of 2015. 

Lonny Magazine

(December 2014) The Ferme À Papier desk calendar was named one of the best ten calendars for 2015 on

Teen Vogue

(December 19, 2014) Teen Vogue features Ferme À Papier's Leather Stripes gift wrap and Bright and Merry Girl holiday gift card.

InStyle Magazine

(December  2014) InStyle features their favorite Ferme À Papier gift tags in their 2014 Holiday Gift Guide.

Real Simple Magazine

(December 2014) See how Real Simple uses Ferme À Papier gift tags in the holiday 2014 guide.


(December 2014)  Ferme À Papier's gift tags and holiday cards are favorites featured on Design*Sponge 's 2014 Gift Guide. 

Chronicle Books Blog

(October 28, 2014) Chronicle has a Q & A with Cat Seto about everyday life and her  Joie du Jour stationery line for Chronicle Books.


The Zoe Report

(June 2014) The Zoe Report recommends Ferme À Papier's Foil Stripes Thank You gift card as an essential to bring to job interviews.  

Nylon Magazine

(March 12, 2014) Nylon puts a Tenenbaum twist on their favorite Ferme À Papier cards.


The Bold Italic

(March 7, 2014) Taylor Reid of The Bold Italic stops by to visit the newly re-opened Ferme À Papier studio/shop in Russian Hill.



(February 28, 2014) 7x7 highlights the newly revamped Ferme À Papier studio/shop and Cat Seto's "indie" designs.


Daily Candy

(February 17, 2014) Daily Candy celebrates the newly redesigned Ferme À Papier studio/shop.



Lonny Magazine

(February 10, 2014) New Ferme À Papier gift tags and postcards made their debut on


Style Me Pretty

(November 19, 2013) Jacquelyn Clark of Style Me Pretty gives behind the scenes insight of Cat Seto's Ferme À Papier stationery line.


Daily Candy

(May 28, 2013) Ferme À Papier second appearance in Daily Candy featuring the holiday line as "38 Holiday Cards to Send Good Tidings."


Lonny Magazine

(October 2013) The "Calico Navy Merci" card appears under Lonny's "20 Things We Went Mad For."


Design Sponge

(August 5, 2013) Grace Bonney of Design Sponge articulates her "craving" for the leather block cards.


Flutter Magazine

(Fall 2013) The texture issue features the "Leather Diagonal" card as an item in the Editor's Pick.


Daily Candy

(May 28, 2013) Daily Candy describes Ferme À Papier as "Eco stationery that lets you chic your mind."


Shop Sweet Things

(May 28, 2013) A blog by San Franciscan, Jeanne Chan written to share her passions in shopping and to discover simple luxuries in fashion and home.


Paper Crave

(May 6, 2013) A blog by Kristen Magee sharing her favorite paper finds. Magee shares some insight on Ferme À Papier.


Make It Blissful

(May 6, 2013) [Formerly known as Dainty Mom] Here, Cat Seto is interviewed by Martine who covers: Ferme À Papier, Mom Inc. and more.